Santa Allen in the Media | Press, TV & Recognition
Santa Allen has earned a reputation as one of the most recognized and accomplished professional Santa Claus performers in the country. From national television exposure to Fortune 500 corporate events, his career spans decades of standout performances, industry awards, and media features that set him apart from the rest.

Featured on Ask.com as the Official Santa Claus
Ask.com selected Santa Allen as their official Santa Claus for the “Question of the Day” video series, featured directly on Ask.com’s homepage during the holiday season. These short-form videos reached millions of visitors, making Santa Allen one of the most-seen Santa performers on the internet during that period. The campaign demonstrated his ability to deliver polished, camera-ready performances that connect with broad audiences across the country.
HireSanta.com and Shark Tank
Santa Allen is Mitch Allen, the founder of HireSanta.com, the premier online marketplace for booking professional Santa Claus performers. HireSanta.com appeared on ABC’s Shark Tank, bringing national attention to the professional Santa industry and establishing Mitch Allen as a business leader in the entertainment world. The Shark Tank appearance introduced HireSanta.com to millions of viewers and helped define the category of professional Santa booking as a legitimate, scalable business.
That same credibility and professionalism carries directly into every Santa Allen appearance. When clients book Santa Allen, they work with the founder of the industry’s most recognized platform.
Award-Winning Santa Claus Performer
Santa Allen has received multiple top honors from within the professional Santa community, including Family and Children Entertainer of the Year and multiple Santa Claus of the Year awards. These recognitions reflect consistent excellence across live performances, client satisfaction, and commitment to the craft of portraying Santa Claus at the highest level.
He holds a real beard, trained stage presence, and a performance style built over years of real-world experience in front of children, executives, television cameras, and stadium crowds.
Corporate and Entertainment Clients
Santa Allen’s client roster includes some of the most recognizable organizations in the world. He has performed for Disney, Amazon, the Dallas Cowboys, NBA teams, NFL teams, and the Ritz-Carlton, among many others. These bookings require more than just a costume; they require a performer who can represent a brand with professionalism, reliability, and the ability to create memorable moments at scale.

Corporate clients return to Santa Allen year after year because he understands the stakes of a high-profile holiday event. Whether it is a private children’s party, a company-wide holiday celebration, or a stadium appearance in front of tens of thousands of fans, he delivers.
Dallas Morning News Holiday Events
In 2014 and 2015, Santa Allen served as the featured Santa Claus performer at the Dallas Morning News holiday events held at the Dallas Arboretum. These high-profile community events drew large audiences from across the Dallas-Fort Worth area and positioned Santa Allen as the premier choice for marquee holiday programming in North Texas.
What Clients and Audiences Are Saying
Santa Allen has earned an exceptional track record of five-star reviews from families, event planners, and corporate clients across Texas and beyond. You can read verified client feedback on the Santa Allen reviews page, where testimonials from real events reflect the consistency and quality of every performance.
Book Santa Allen for Your Event
If you are looking for a professional Santa Claus who brings genuine credentials, a real beard, and a national track record to your event, Santa Allen is available for corporate appearances, private parties, media productions, brand activations, and more. Visit the Dallas Santa Claus for hire page to learn about booking options and availability.
Media Inquiries and Press Contact
Santa Allen is available for media appearances, on-camera interviews, feature stories, and press inquiries. Journalists, producers, and event coordinators are welcome to reach out directly.
- Phone: (817) 601-5666
- Email: [email protected]
Response times are prompt during the holiday season. For time-sensitive requests, calling is the fastest option.